AU Minoso was founded by two aspiring entrepreneurs. AU Minoso is a direct representation of the founders Kida (Brooklyn, NY) and Ru (Bronx, NY). We are not just a brand, It’s a lifestyle. AU represents GOLD on the periodic table. From our Trendy/ Fashionable clothes to our luxurious accessories we want everyone to feel like GOLD when wearing our products, rich, rare, valuable & beautiful/ Handsome! Be Bold, Be You- with AU Minoso.